Wednesday, February 20, 2008

"Sarkozysm" and the Media

If ever there was someone in France that said "I'm just not that in to politics", this someone would probably not repete his or her words today.
After the election in 2006, Nicolas Sarkozy, has somehow managed to stir around the fairly calm France, so that now no living soul can keep himself out of politics anymore. And many remain probably puzzled on how a man came, conquered the throne and and tried to create a France of his own.
From a Pr-person's point of view, Nicolas sarkozy is a man to admire of his skills in Media relations and his impressive connections with the News media. Its not rare that the President or some pr-person in his entourage, has avoided a scandal to be printed off in the press by pitching another , more positive, story that has ended up on the front page instead. Like when the transportation strike broke out in November, and France seemed to have reached status quo for weeks ,because people could not go to work without public transports. However, despite its obvious deserved place on the front page, the front page was covered with another story. The divorce between Nicolas sarkosy and his wife Cecilia. It was so convenient that one could not help asking the question: Is this another media trick to cover what is really going on, or its just a coincidence?
Another exemple,was very recently, when the students held important strikes againt Sarko's propostition to make all universities in France independent. And at the very same time, he decides to go into a relationship with Carla Bruni, one of France's most beloved singer and model. Front page after front page delt with their trips to Disneyland and egypt. Thankfully posing in front of the camera. Coincidence?
After the election in 2006, he went off celebrating with some of the most influencing people in the French News media world. Maybe just a party of close friends, but still a great opportunity in trying to manipulate journalism.

This blog is an attempt to follow Monsieur sarko, in his hast to assimilate France to "sarkozism", from a pr-person's point of view. But it also aims to look at what happens around France and to what extent the spirit of revolution still is part of the French identity.

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