Thursday, February 21, 2008

When the Media strikes back

Altough many people might envie Nicolas Sarkozy's good relations with the media, the media doesn't always work according to his agenda. Some days ago, the weekly paper Nouvel Observateur published a sms that Mr sarkozy had sent to his ex-wife Cecilia. This sms suggested that he was willing to break off the wedding with Carla Bruni if Cecilia took him back. Very inconvenient of course.
As a result, he is now sueing Nouvel Observateur for invasion of privacy and demands an excuse from the journalist that wrote the article. However, the journalist is not giving in and his work is backed up by the nouvel Observateur's editor Jean Daniel.

One week before Nicolas and Carla Bruni sued Ryanair after using a photo of the couple for a advert, without their permission. With the photo, Carla was given a balloon saying; "with Ryanair, my whole family can attend to the wedding". 60.000 euros richer, the couple is now wearing an invisible sign "don't mess with us" to the Media and Advertisers.
Its understandable how celebraties, like Nicolas Sarkozy, sometimes get tired of always being in the spot light. But keep in mind that this spotlight and constant attention from media, made sarko win the election. Broadcasting and the press help him to promote the image of a France falling apart because of too much immigration and violent youth in the suburb. While in the same time portray him as the hero that would come and reunite the sinking hexagone.
And someone so talented in Media Relations should also be very much aware of the fact that: Nothing is Secret. With today's technology, internet, mobilephones etc, information slip so easily into the wrong hands. Things have changed since Napoleon had absolut power over the media and what type of information got out and what stayed confidential. I guess that is the price to pay for the "declaration de l'homme et citoyen and the freedom of press.

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